RTDP Ultimate

Real-Time Dynamic Pricing Ultimate (RTDP-U) is the first of its kind dynamic pricing tool that enables an airline to provide a scientifically determined price adjustment, creating a continuous price by offering an optimal price between filed fares. The revenue uplift for the solution, estimated at 1.5%, comes from the additional revenue potential that cannot be achieved by having static price points. The RTDP-U price adjustment determination pairs well with the PROS Willingness-to-Pay algorithm. The functionality enabled with RTDP-U is in addition to all the benefits of RTDP-A, including channel management, partner availability, itinerary building, and scalable architecture to enable real-time processing for mission-critical software.