PROS Dynamic Ancillary Pricing

PROS Dynamic Ancillary Pricing (DAP) is an AI-based tool that uses reinforcement learning to segment passengers and set real-time prices for individual or bundled ancillaries. It optimizes pricing by analyzing customer responses to offers. Compatible with any airline merchandising system, it seamlessly integrates via a scalable API, ensuring industry-standard response times. Airlines can anticipate a 1-2% boost in ancillary revenue using DAP logic.

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